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Our Story

Built by Founders, For Founders.

Finendra is bootstrapped. We don't have VC pressure to upsell you on packages you don't need. We price so early-stage founders can afford us — because we were you.

Finendra leadership and accounting operations team

Deepak Kumar

Founder & Controller • B.Com, LL.B.

7+ Years Experience
Certified QuickBooks ProAdvisorB.Com + LL.B. (Law)

Cross-border finance specialist with background spanning premier US startup accounting (Escalon), UK statutory accountancy (SJPR London), and Indian CA statutory audits (Jindal Akhil & Co.). Combines accounting precision with legal (LL.B.) compliance insight for venture-backed tech platforms and global founders.

The Realization

Why early-stage finance ops was broken

Early-stage US founders are caught in an impossible squeeze: pay $3,000–$5,000/mo for big-firm "controller" packages they don't need yet, or pay $0 and regret it during due diligence when their first term sheet arrives.

There was no dependable $499–$1,299/mo tier that actually did the work right: day-one bookkeeping, ASC 606 revenue recognition, and closing the books by the 5th of every month.

Finendra is that tier. Month-to-month. Upgrade when revenue hits milestones. No contracts. No surprises.

Core Credentials

8+ years of battle-tested accounting operations

Our founder's background spans enterprise audits, US startup scaling, and UK/India cross-border compliance:

US Accounting

Full-Charge Bookkeeping & Controller

  • US tech & venture startup finance ops (Escalon & Avolon pedigree)
  • Grant expenditure tracking & Single Audit compliance
  • Multi-state payroll (Gusto, TriNet, Paylocity) & 1099s
  • Sales tax nexus compliance & ASC 606 revenue rev rec

UK Accounting

UK GAAP & Statutory Prep

  • UK GAAP compliance & Companies House filings
  • HMRC VAT returns & Making Tax Digital (MTD)
  • QuickBooks Online, Xero, Dext, and Capium management
  • Multi-client portfolio operations and review

India CA Firm

Statutory & External Audit

  • External audits for enterprises (Cipla, Max Fashion, Lifestyle, Torrent)
  • MCA compliance (DIN, CIN, statutory e-filings, board minutes)
  • GST, TDS, and corporate ITR tax filings
  • Tally Prime, ERP 9, Busy, and Zoho Books mastery
About Me • Founder & Lead Controller

Deepak Kumar

Full-Charge Accountant • B.Com, LL.B. • Certified QuickBooks Online ProAdvisor

I built Finendra with one guiding conviction: early-stage founders shouldn't have to choose between paying $3,000–$5,000/mo for an enterprise accounting firm or risking costly red flags during their next diligence round.

Over the past 7+ years, I have managed end-to-end accounting operations across three distinct international regimes — the United States, the United Kingdom, and India. My background spans leading high-growth US startup accounting at Escalon Business Services, full-charge bookkeeping and grant compliance at Avolon (Atlanta, GA), UK statutory accounts and VAT at SJPR Accountants in London, and statutory external audits for enterprises like Cipla, Max Fashion, Lifestyle, and Torrent at Jindal Akhil & Co.

Holding degrees in both Commerce (B.Com) and Law (LL.B.), I approach your finances with a dual lens: day-to-day ledger accuracy combined with rigorous corporate compliance, statutory governance, and audit defense.

Direct Oversight

No anonymous junior handoffs. Every close and report is personally reviewed by a named senior controller.

CPA-Ready Workpapers

Schedules and reconciliations built to withstand CPA tax review, diligence, and Single Audits.

Fixed Retainers

Transparent packages from $499/mo. Zero hourly surprises, no hidden onboarding fees, month-to-month.

Predictable Rhythm

Close delivered by the 5th business day. Proactive communication and responses within one business day.

Have a question about your books or cross-border structure? Let's talk directly.

Schedule a Consultation
Tool Mastery

Software fluency

We work directly inside your platforms from day one:

QuickBooks Online & DesktopXeroSage IntacctGustoRipplingTriNetPaylocityRampBrexStripe BillingBill.comDextCapiumAutoEntryA2XTaxJarAvalaraTally PrimeBusyZoho BooksMicrosoft Excel (Advanced Modeling)Google Sheets & Apps Script

Our Mission

To simplify financial operations for growing businesses through dependable accounting expertise, modern technology, and founder-accessible pricing.

Our Vision

To become the global finance back-office partner of choice for startups, enabling founders to build fearlessly while we ensure the numbers are audit-ready.

Free Founder Resource

The 27-Point Founder Month-End Close Checklist

The step-by-step operating checklist used by seed-stage startups and VC-backed companies to close their books by the 5th of every month. Reconcile Stripe, clear AP, track deferred revenue, and calculate true cash runway.

  • ASC 606 Rev Rec Guidelines
  • Runway & Burn Formulas
  • Multi-State Payroll Steps
  • Audit-Ready Workpapers

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Ready to simplify your finances?

Talk to a Finendra specialist about your books, your systems, and what a dedicated finance pod would handle for you.